Solution Library

King Willies Mattresses & Recliners and Impact of Pricing on Consumer Psychology

Question William, the owner of King Willie’s Mattresses & Recliners, has seen a recent increase in competition and needs to find a way to drive revenue through the use of pricing.  As the boss and owner, he sets the prices but he lacks the understanding of how price influences consum ... Read More

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Fundamental Elements of Effective Communication to Communicate at Irish Pub

Question Desiree’ is a newly minted manager of the local Irish Pub that focuses on serving quality Russian food.  A unique position in a very crowded market and she is having a hard time communicating the unique value of visiting her Irish Pub to potential customers.  You have been ... Read More

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Eric Opening Cuban BBQ Food Truck

Question Eric has decided that his days of educating the future business leaders in the art and science of marketing are over.  He has decided to pursue his first passion and that is to open a BBQ food truck focusing on authentic Cuban BBQ.  That’s right – giving up the lecter ... Read More

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Key to Developing an Effective Sales Force

Question Our debate in sales is about the impact of training versus selection in developing an effective sales force.  Some observers maintain that the best salespeople are “born” that way and are effective due to their personalities and all the interpersonal skills they have devel ... Read More

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Entry of Durr Environmental Inc into US Markets

Question The case is about Durr Environmental, Inc. possible entry into the US market with new deliverables. The case mentions the advantage of Durr Environmental, Inc., over other competitors in the market in providing after sale services to its customers due to presence of strong US representativ ... Read More

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Segmenting a Consumer Market

Question Segmentation offers multiple benefits for the company as consumers’ needs are explored in depth. Segmentation may be based on different variables/criteria. Press and Simms (2010), for example, present a benefit segmentation analysis of tooth whitening services. Khoo-Lattimore and Pra ... Read More

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A SWOT Analysis of Hamburg Fast Food Restaurants Company

Question A SWOT analysis is to be made on an organization. The organization can be either a Singapore or an international company; they can be a service provider or a company that produces a physical product. You should provide information about the organization’s background, current operatio ... Read More

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Economics and Politics of International Trade

Question Write a note on economics and politics of international trade? Summary: This question belongs to marketing and discusses about economics and politics of international trade. Total word count: 620   ... Read More

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Research Paper on Products Liability of infamous McDonald's/hot coffee case

Question Prepare a research paper on below topic that deals with current events related to the legal concepts. Products Liability - e.g. the infamous McDonald's/hot coffee case Summary: This question belongs to marketing and discusses about current events related to the legal concepts of the ... Read More

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Key Strategies and Services Provided by TripAdvisor

Question “TripAdvisor is to travel reviews what Kleenex is to tissues.”  By Henry Harteveldt TripAdvisor may be one of the most fascinating companies I know and so I was excited to take a closer look at their business model. This is a company that took $4 million of invested capi ... Read More

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Analysis of Marketing Plan of a Company

Question Propose and analyse marketing practices through which the brand could become more competitive and increase its market share.   Summary: This question belongs to marketing and discusses about marketing practices through which the brand could become more competitive and increase its m ... Read More

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Changing The Chuck and Introduction of Chuck II by Converse

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” Will changing “The Chuck” and introducing the Chuck II be considered a smart marketing move over time?  Why or why not?  Use examples of other companies who have c ... Read More

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