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Solution Library
Write An Essay About A New Wearable Device And How To Market It To A Group Of Consumers
Question
View the TED talk at the link provided below. In it, an MIT grad student, Pranav Mistry, demos a wearable device that enables a new, paradigm-shifting paper "laptop."
https://www.ted.com/talks/pranav_mistry_the_thrilling_potential_of_sixthsense_technology#t-16919
Come up with an idea for a new product based on the Sixth Sense technology that could be marketed to a specific group of consumers (i.e., not businesses). Clearly explain the benefit your product would provide this group of consumers and how it would be better than what they currently use/do. Discuss your thoughts regarding the other three parts of the marketing mix for your new consumer product (i.e., where you would sell it, how you would price it, and how you would promote it).
Summary
The question belongs to Marketing and it discusses about writing a small summary about a new wearable device and promoting to a certain niche of consumers.
Total Word Count 256
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