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Solution Library
Report on Improving Market or Customer Orientation
Question
For an organization of your choice, or one that you have worked for:
(a) Assess the orientation of this organization against each of the orientations (product-/production-/sales-/marketing-oriented). What is the over-riding orientation? Motivate your answer.
(b) Make recommendations for this organization to improve its marketing or customer orientation.
Summary
The question belongs to Marketing and it is a report which explains the approaches followed by companies towards market-place through product orientation, sales orientation and marketing orientation. The report uses the example of Apple Inc. and about how it became profitable and an innovative organization by changing its strategy.
Total Word Count 2094
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