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Solution Library
Proposal for the Survey on Men's Clothing by a Men's Magazine
Question
Proposal for the Survey on Men's Clothing by a Men's Magazine
Instruction: You have been approached by the editor of Gentlemen's Magazine to carry out a research study. The magazine has been unsuccessful in attracting shoe manufacturers as advertisers. When the sales force tried to secure advertising from shoe manufacturers, they were told men's clothing stores are a small and dying segment of their business. Since Gentlemen's Magazine goes chiefly to men's clothing stores, the manufacturers reasoned that it was, therefore, not a good vehicle for their advertising. The editor believes that a survey (via mail questionnaire) of men's clothing stores in the United States will probably show that these stores are important outlets for men's shoes and are not declining in importance as shoe outlets. He asks you to develop a proposal for the study and submit it to him. Develop the management-research question hierarchy that will help you to develop a specific proposal.
Summary
The question belongs to Marketing and it is about surveying about men’s clothing by a men’s magazine. The study is about finding the actual perception towards men’s clothing in chain stores of men’s shoe manufacturers. The shoe manufacturers are of the opinion that men’s clothing is a dying segment.
Total Word Count 288
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