Solution Library

Marketing Plan of a Company

Question

Prepare a marketing plan for any company. Analysis should include following:

INTERNAL ANALYSIS -

The firm’s Strengths & Weaknesses are developed from this internal analysis.

Description:

  1. The company/product line overview.
  2. Business Model Canvas
  3. The controllable elements inside the firm that influence how well the firm operates. These include the firm’s technologies, physical facilities, level of financial stability, its ability to differentiate/be better than others with its current marketing strategies, its people organization structure & culture and processes.

EXTERNAL ANALYSIS -

The Opportunities and Threats are developed from this External analysis.

  • Market Analysis -

Description:

3. The total market identified; size and growth trends expected.

  • External Competitor Analysis -

Description:

4. Identify and describe up to 2 major competitors in terms of their size, goals, market share, product quality & marketing strategies.

  • Macro environmental Analysis -

Description:

5. PEST or PESTLE (Political, Economic, Social-cultural, Technological, Legal and Environmental) Analysis.

SWOT -

Description:

6. Summarise the key issues using a SWOT table. Prioritise top emerging issues with justifications.

Summary

This question belongs to marketing and discusses about marketing plan of a company.

Total word count: 1690

 

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