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Developing a Preliminary Business Plan

Question

As members of the senior management team of Tolapp Corporation, your group has been asked to prepare a neat and organized report for the Strategic Officers Steering Committee (SOS-C) of Tolapp Corporation. The purpose of this paper is to obtain permission from them to go forward with the next step (developing a full blown business plan) for Tolapp's strategic initiative to break into the global marketplace. Your group's paper should discuss (at a minimum): A complete SWOT analysis (strengths, weaknesses, opportunities and threats, including at least five factors from each category and full explanations of why each factor is important and why it was placed in the category) of the environment that exists within Tolapp and the environment Tolapp is proposing.

  • A preliminary outline of the business plan to be developed for Tolapp's strategic initiative
  • A rudimentary mission statement
  • Key operating principles
  • A preliminary market analysis

Summary

The question belongs to Corporate Strategy and it is a preliminary report on the business plan for an organization. The organization used here is Tolapp Corporation. Tolapp is a manufacturer of power tools and microwaves, based out of US. The company is venturing into new fields and requires a mission statement, key operating principles and preliminary market analysis.

Total Word Count 779

 

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