Risks and Benefits of Marketing Strategies of Converse

Question

Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance”

Clearly the fact that “Children take their first steps in them, teens wear them to prom and to graduate, adults get married in them” is a strength, but does this also create challenges in marketing that many other products do not face?  How can Converse stay relevant to all these very different target customers and should they even try to do so?  Your answer here should address both risks and benefits.

Summary

This question belongs to marketing and discusses about Boston magazine’s article on Converse “Sneaker Wars: Converse vs. New Balance”.

Word count: 197