Marketing Plan - Marketing Audit, SWOT and SMART Report for an Organisation

Question:

Marketing strategy for growth or position

As a consultant to your organization you have been requested to present a marketing strategy for the next 2 to years that will achieve growth or strengthen your position of your organization. in the market.

You will be analysing the banking market in Botswana. You are required to:

• Conduct a marketing audit                                                     
• Prepare SWOT analysis                                                         
• Assessment of competitive position                                            
• Identification of critical competitive issues and strategic priorities  
• Marketing objectives (SMARTT)                                               
• Marketing strategy (for growth or position)                                   
• Marketing actions (tactics)                                                          
• Performance measures (strategic)                                                

The report should be analytical not descriptive.

Alignment of objectives to goal justification of your marketing strategy.

An integrated marketing action plan.

A range of strategic metrics, both quantitative metrics and qualitative.

Summary:

The assignment in marketing is about preparing a marketing plan. Here the marketing plan is prepared for BancABC. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested. Further details can be found in the solution.

Total word count is 4096