Report on Customer Lifetime Value Analysis for 1 Year Old Business

Question

Pierre Boulanger opened a bakery about a year ago.  While business appears to be reasonably good and now has a loyal following of regular customers, Pierre has been having a problem with some customers who always seem to be trying to get something for free.  Pierre fills several specialty orders each week worth hundreds of dollars each in total revenue -- things like wedding cakes or contracts to make desserts for catering businesses.
For the whole case study please refer to the PDF document attached.

Summary

This is a scenario analysis in Marketing which is about Pierre Boulanger who has opened a bakery a year ago. Pierre Boulanger wants to know, if it is more profitable to allow or refuse free samples for his low profit margin business. A Customer Lifetime Value Analysis has been given in the solution which answers the question.

Total Word Count 851