Public Relations Marketing Strategy to Enhance Brand Awareness

Question

Answer the following questions

1. Why might a potential customer prefer to shop using the Internet channel, and what are the marketer’s opportunities in meeting the needs of this customer?
2. Describe a public relations marketing strategy that a firm may use to enhance brand awareness and/or the company’s image.

Summary

This question belongs to marketing and discusses about shopping through internet channel and public relations marketing strategy.

Word count: 132