Marketing Strategies of Proctor & Gamble and Garden Gate
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Question
- Why do manufacturers like Proctor & Gamble spend millions of dollars annually creating and maintaining their brands? Why don’t they just manufacture their products and sell them under store brand labels?
- Garden Gate is a one-location nursery business that sells plants and flowers for home gardeners. The new owners want to grow through either a products development or diversification strategy. What will the owners likely do if they pursue either strategy?
Summary
This question belongs to marketing and discusses about spending millions of dollars in maintaining brand Proctor & Gamble.
Word count: 94
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