Eric Opening Cuban BBQ Food Truck

Question

Eric has decided that his days of educating the future business leaders in the art and science of marketing are over.  He has decided to pursue his first passion and that is to open a BBQ food truck focusing on authentic Cuban BBQ.  That’s right – giving up the lectern for the BBQ trailer!  However, as he transitioned to his new career he forgot everything about which factors are most important in establishing an advertising budget and how that impacts the selection of the right print media to communicate his message to potential customers – those living and working in Downtown St. Paul on lunch break.  That being said, what questions would you recommend Professor Brey ask when selecting the print ad and how would specific budget factors impact his selection?

Summary

This question belongs to marketing and discusses about selection of right print media to communicate to potential customers for Cuban BBQ.

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