Difference in Autocratic and Democratic Buying Centers
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Question
- Phil is a textbook company salesman about to call on the Philadelphia School District. He would like to know in advance whether the school district’s buying center is autocratic or democratic. What is the difference between the two buying center cultures? How could this information be useful to Phil?
- What might be the underlying reason to buy a Cadillac instead of a Ford Escort?
Summary
This question belongs to marketing and discusses about difference between autocratic and democratic buying centers.
Word count: 102
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