Marketing Question

A local manufacturer of work gloves and gardening gloves has been enjoying moderate success in its local markets with a physical sales team. The president is convinced that an e-commerce site could significantly increase sales, particularly on the international market.

a. Explain to the president the security issues of e-commerce.

b. Explain how this company can assure potential online customers that they are dealing with a reputable organization.

c. Explain the privacy issues the company must consider for an international e-commerce site.

d. Explain the taxation issues the company must consider for an international e-commerce site.

Summary:

The assignment in marketing deals with e-commerce websites. An example question about a local manufacturer of gloves is interesting in starting an online sales portal and going international. Few questions about the viability of e-commerce, how to convince international customers about the credibility of the organization and issues regarding international trade and taxation are also explained in the answers.

Total Word count is 510

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